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How
To Use eBay Auctions To Drive Traffic To Your Site
by: Peter Tarrida del Marmol Many
eBay auction sellers rely only on eBay for generating 100% of their online income.
Many of these people are running a successful auction business; however, they
could do even better. They are missing a huge opportunity to turbo-boost their
business profits and reduce their listing fees at the same time. If you feel you
are one of these people, these are the steps you should follow to optimize your
net auction business: 1.
Create a website. If you can write an eBay ad, then you can design a website.
It is not rocket science. You can download many free web templates from the internet
and customize them easily with any HTML editor. If you type the words “free
web templates” in Google, for example, you will get more than one million
results! 2.
Register a domain name and hire a web hosting service. These services start at
about $40 per year, depending on the web space and special services you require.
Once you have set up your hosting account, you must publish your site. 3.
Register an account in Paypal in order to allow online payments from your website.
Paypal’s payment buttons and shopping cart options are easy to use and allow
you to set up your site very quickly. 4.
Use allowed strategies in your eBay auctions to drive traffic to your website.
You don’t have to pay listing fees and commissions for the sales that come
from your website, so your objective should be to use eBay only to generate traffic
and monetize your sales from your own website. But
everybody knows that eBay does not allow placing outbound links in the auction
ads, so how can you turn the massive eBay daily traffic into a continuous stream
of visitors to your site? Here
comes the interesting part… The
first method is to put a link to your site on your “about me” page and
then link your auction ad to it. This is allowed by eBay. Your auction visitors
will be directed first to your “about me” page, and then driven to your
website. A second way to gain traffic is advertising your business using a picture
or logo on your auction ad that includes your website’s URL. By doing this,
you will be using eBay as a very cheap way of advertising online. All your auction
visitors will see the name of your site and will be invited to type your URL in
their web browser. To
optimize the number of visitors to your auctions, make sure to use popular words
in your auction’s title. Another
easy technique is to write your site’s name without the “http://”
or “www” in a paragraph of your eBay ad. This should be done carefully.
The paragraph should not look like an ad for your site, but as a natural explanation.
For example, let’s say your website is www.auctionearnings.com. You could
include a paragraph like this in your ad: “You
can find more information regarding this product at AuctionEarnings.com, as well
as free articles and free e-books that will contribute to increasing your knowledge
on your subject of interest.” Finally,
and in my opinion, the most efficient way to gain massive traffic is to create
an information product and give it away on eBay. Sell it for one penny and send
an email to your customers with a link to your download page. Attention
- very important! You
MUST capture your customer’s name and email address in order to build your
own customer list, so that you can promote other products in the future using
auto-responders. At this point, you will be taking control of your own business
and you will not have to depend on eBay anymore to monetize your sales. Copyright
2005 Peter Tarrida del Marmol About
The Author
Peter Tarrida del Mármol has succeeded on using eBay to generate traffic
for his affilliate internet business. To learn more, click on: http://www.auctionearnings.com
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